OUR UNIQUE PROCESS
Meet Your Team
Because service is who we are, the first step is assigning your team – always on, always available, for every client.
Success starts with a conversation, and we’re darn good at asking tough questions in search of the right answers to build the best strategy.
Make It Happen
The digital landscape can seem overwhelming, complicated and confusing, because it’s moving at an accelerated pace. The Thomas Media team thrives in this environment. It’s what makes us tick.
Fine Tune It
There is no “set it and forget it” at Thomas Media. Every campaign is treated with care like it’s a living thing.
Break It Down
At the end of a campaign, our primary question is what worked and what can we do better. We look to earn your business every day, with every campaign.
EFFICIENT LAUNCH PROCESS
We plan for at least 48 business hours between “Campaign Details Finalized” and “Campaign Live”.
Media Plan Approved
Once we’ve kicked off a new campaign, created a media plan, and gained approval, we move forward with the launch process.
Based on the approved media plan, we build out audiences that will be targeted at launch, also thinking about potential iterations for optimization down the line.
We document all aspects of a new campaign alongside a checklist to ensure all steps are completed to the highest quality standards.
Team members are involved in the activation process so all elements can be checked and double-checked for accuracy and quality.
Woohoo! Media is officially in market.
Campaign Details Finalized
All details, including ad creative, are finalized at this time. Alignment at this early stage is essential to a successful launch – and we’re here to take care of all the moving parts!
Internal handoffs are updated with creative details in a standardized format for the team members handling publishing and future reference.
Considering kickoff discussions and priorities of the day, the team members handling publishing methodically build out campaigns, ad sets, and/or ads based on following setup best practices.
Social Permalinks Delivered
Once ad creative has been fully QA’d internally, we’ll send you permalinks, so you have a chance to review and approve the new ads prior to launch if desired.
Website Content Development and Design
- Thomas Media can custom design a new website, or revise and upgrade your current website.
- Write creative content with great flow and SEO boosting content.
- Image optimization and functionality to increase page speed, which is essential for better search engine visibility.
- Latest themed upgrades, forms and firewall protection, utilizing Thomas Media’s premium software licenses.
- Combine hours of design work and content development.
- Two free rounds of edits.
Keeping your website updated with regular maintenance we provide
- Scheduled weekly updates. This includes keeping plugins and versions of WordPress and php updated, when compatible.
- Notification system to be contacted by text immediately when the site is down (disconnected from server).
- Using the Firewall IP blocking option to periodically block suspicious IP addresses (I.E. failed login attempts).
- Regular updates to content, graphics, html, CSS upon request.
- Communicate with hosting company as needed for updates and or server updates or emergencies.
SEARCH ENGINE MARKETING (SEM)
- Reach users while they are actively searching in targeted geos.
- Utilize click-to-call function to allow interested searchers the ability to call directly off a search ad
- Cost-per-Click (CPC) pricing to ensure you only pay when someone clicks.
CORE DIGITAL UNITS
- Perfect medium to build awareness.
- Combines the impact of TV with the precision of digital.
- :15 or :30 video TV spots extend the reach of the digital buy.
- Growth in different streaming options along with digital video consumption online, means that the trend for increased video advertising will continue for the foreseeable future and presents a vital opportunity.
ONLINE VIDEO (PREROLL)
- Especially effective across several metrics, including branding awareness, brand engagement, brand favorability, and purchase intent.
- Creates an unmatched opportunity for audience engagement. Sight, sound, and motion can elicit emotional involvement with content that you don’t get with other forms of media.
- Connect with your audience in a unique and memorable way.
- Creates an unmatched opportunity for audience engagement.
- Sight, sound, and motion can elicit emotional involvement with content you can’t get from other mediums.
- Reach just the right audience, targeted by topic, keywords or demographics.
- Streaming audio makes listening more accessible and convenient, creating a powerful opportunity to build awareness and extend reach, with access to premium audio inventory such as iHeartRadio, SoundCloud, Spotify, Pandora, and more.
- Audio inventory also includes some podcast and stream devices, like Sonos and Alexa.
- Promotes customer engagement by increase brand awareness and familiarity.
- Geo-targeting banner ads will be delivered to your target audience when they are online, searching, and viewing relevant content across all devices.
- Domain retargeting will engage individuals who have already visited your website.
Comprehensive Reports and Live Dashboard Access
- Our team conducts ongoing daily campaign tracking, analysis and optimization, and end-of-campaign reporting.
- We can set up automated email reports in PPT, Excel, or PDF.
- We offer the ability to connect all media campaign data sources into a custom campaign dashboard.
- Our clients if requested can be set up to have 24/7 access to their custom dashboard.